In this role, Barbie leads the store operations across Macy’s nameplate, from flagships to small format stores and its call center operations. Barbie will spearhead initiatives to modernize Macy’s, improve the shopping environment and elevate the customer and colleague experience, as outlined in the company’s Bold New Chapter strategy, Macy’s, Inc.’s three-year plan designed to achieve sustainable profitable growth.

“Barbie is an experienced retailer and has built a strong track record during her 37-year career at Macy’s. I am confident that her deep understanding of our customer will continue to drive the Bold New Chapter strategy forward by improving in-store experiences and modernizing Macy’s for today’s consumer. I look forward to continuing to work closely with Barbie and our talented team of Store leaders and colleagues,” said Mitchell.

Barbie started her career at Macy’s as a sales manager and quickly advanced to store manager. She has held numerous leadership positions across Macy’s, including roles in merchandising execution and buying. In 2020, she was named senior vice president and regional director, East Region. Her strong business leadership and talent development skills helped navigate the organization during a constantly evolving retail landscape.

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SBS Zipper News Desk (RM)