• Merchant Marine: A Luxury Fashion Clothing Brand for Modern Indian Man

    The detachable collar era, the economic cashconserve fabric era, the age of wartime austerity, the era inspired by Elvis Prestley, and fastfashion era these are just a few stops mens fashion has taken over the years to arrive at the contemporary one of c

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  • Quality of Digital Materials Drives 3D Apparel Design Success

    The pandemic has left people with little choice but depend on online channels to fulfil their buying needs. In such a scenario, standartisation of digital materials with effective 3D design and visualisation is important to render people the perfect endpr

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  • 15 Best Sustainable And Tech Fashion Startups

    New fashion startups are launched every day, all over the world. Launched by tech pioneers, most compelling ideas are supported by accelerators such as Fashion for Good, Reshape, and LVMH Innovation. Then, when these technologies and business models start

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  • Plastic Isn't Fashionable

    The Washingtonbased Natural Fibers Alliance is an environmental justice coalition that represents the interests of wool, leather, fur, and other naturally produced materials. During Fashion Revolutions Fashion Revolution Week this year, the Alliance relea

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  • 9 Things All Grown Women Should Own

    After you reach a certain point in life, there are several products you will need just to feel like a fully functioning adult woman. Whether you have already created a wardrobe for the 30s or are planning to start investing in statement pieces, there are

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  • Fatigue Factor

    The issue of fatigue associated with audits and standards is not new, but that weariness exacerbated by the COVID19 pandemic is beginning to stretch industry to its seams. It is a question of standards, compliances and audits. Or rather, an overdose of th

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  • Why New Fashion Designers Need to Have a Quality Management System

    Implementing and documenting a Quality Management System is an important part of boosting quality control in fashion product sampling and production. In the fashion industry, quality control is essential as clothing and apparel generally need to meet a ce

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  • Top 4 Composition Tips for Better Fashion Photography

    Fashion photography is an immensely thriving business, which is relevant worldwide. Millions of fashion images are published online daily, with models endorsing garments, accessories, or other commodities. Taking great shots seems simple, but anyone who h

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  • Sustainable fashion with Responsible Sourcing

    Sustainability and circularity are the two important buzzwords today, only to have gained more traction since pandemic last year. This case study involving Allahabadbased sustainable fashion brand Lets Save As shows how the brand is practising ethical sou

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  • 36 Best Current Fashion Trends

    Following on the 2020 fashion trends of online business meetings and WFH, 2021 brings some refreshing changes youll love to hear about. If past fashion trends were first gathered from the worlds runways and fashion magazines nowadays, from social media,

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  • Luxury has an ethical challenge

    Not a passing trend but a seismic shift in digital economics and likely here to stay, this new shift in the tech world is catching up faster than anything seen in recent times. From celebrities to brands, everyone is talking about launching their own NFTs

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  • The Benefits of Clothing Care Labels

    Clothing labels are the most important part of any garment because they provide instructions to the customer on how to take care of their clothing best. The type and placement of a label can impact whether your customers keep buying from you. In this arti

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  • This Could Be The Success Story Of Any Brand

    An easy breezy read, My Journey Through Lala Land From Salesman to CEO Notion press by BD Nathani captures through his experiences the journey of a brand from launch to success it could be any brand, but differentiates traits of successful lalas or busi

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  • Supply Chain Challenges Of D2C Brands And How To Overcome Them

    Direct to consumer or DTC brands have come into prominence in the last few years and experienced doubledigit growth ever since. While the DTC brands continue to mushroom, there are a couple of key challenges that are addressed in this article along with k

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  • 31 Best Affordable Sustainable Clothing Brands

    Is there such thing as affordable sustainable clothing Oh, yes Its crazy how many people still believe that highquality, sustainable clothes cant be cheap. In the beginning, I also had problems finding affordable sustainable brands. The more I became awar

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  • Are Longer Fashion Seasons the Better Way To Go?

    Fashion brands are familiar with the exhaustive process it takes to quickly draft designs to match trends, figure out ways to make the products, and ship them to retailers worldwide. Consumers and businesses alike, are getting burnt out and tired. But wou

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  • How Should Lawyers and Attorneys Dress?

    When we hear that a person is a lawyer, the imagination usually paints two pictures 1. TV series They are all in suits and white shirts. And 2. Legally Blonde She is modern and talented, but slightly, not formal. There is no understanding of the colour pa

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  • The Most Used Words in Fashion and Their Meanings

    If you didnt go to fashion school, theres a lot that youll have to learn on your own. One of those things is terminology used in the fashion industry. Learning the correct words for the following fashion concepts will take some practice, but the more you

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  • How Gender Neutral Brands Help Support Sustainability

    As our social climate continuously shifts, so too does the way we dress. Fashion has always been influenced by the conversations circulating the masses, and now is no different. For Gen Z and Millenials, like all preceding generations with youthful influe

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  • Everything You Need to Know About the Versatile Maxi Dress

    Summer is upon us and that means all sorts of new fashion choices for women. During summer, you want something that is comfortable and stylish, allowing you to look good despite the heat. Finding fashion options that meet both needs can often be difficult

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  • Thrifting As Sustainable Fashion: An Idea Whose Time Has Come?

    The fast fashion industry has always been associated with large scale pollution and a host of other issues. Finding alternate means to lengthen the lifecycle of clothes by turning towards sustainable fashion, has become an absolute necessity in current ti

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  • 33 Affordable Streetwear Brands That Are Hype Right Now

    With streetwear holding such a powerful position with younger buyers, the demand for cheap streetwear brands is rising. There arent many other fashion styles that have managed to evolve and stay current. This article is for both, the diehards of the stree

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  • Role of various factors influencing buying behaviour of rural families

    A study was conducted to understand the clothing purchase behaviour of 120 rural families staying in the submountainous area of Hoshiarpur district, Punjab, to understand the factors which influenced their buying decisions. The conclusion was that factors

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  • Understanding the Basics of Fabric Construction

    Fabric is an important parts of designing if you dont know the basics of fabric, its terminology, youre not going to know what to look for. Designing swimwear, raincoats, suits, sweaters, andor formal dresses all involves different types of fabrics. In or

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  • Are One-Off Pieces The Future Of Fashion?

    As fast fashion trends begin to lose appeal, a new way of defining whats in style emerges. Oneoff pieces, created by sustainable designers through efforts of upcycling and circularity, have become more appealing in recent years, and offer consumers unique

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