Muga, the fabric with the golden hue, has not been able to acquire its rightful place in the Indian or world market. From its heydays during the Ahom reign in Assam, there has been a gradual decline of the muga, interspersed by the occasional glimmers of
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At the end of the day, its only the people and the planet that will matter. The day will come when whatever is not sustainable, may not be seen as fashionable at all. Its in industrys own interest that people and planet are inscribed in bottom lines, writ
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The state minister for textiles announced the governments plans at the recent Consortium of Green Fashion event in Mumbai. And as the event itself showed, sustainable fashion is fast gaining currency among students and experts alike, says Meher Castelino.
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3D printing is revolutionizing fashion through innovative designs and minimal waste production. Despite current limitations, designers like Melinda Looi and Iris van Herpen are pioneering the field, customizable creations showcased at events. like the New
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Convertible clothing challenges fashion norms by offering multifunctional designs that adapt to various occasions, catering to budgetconscious consumers and minimizing environmental impact. While popular in developed nations in India, its adoption varies
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Hemang Agrawal, a fashion design graduate, returned to Varanasi to revitalize traditional Indian textiles through Surekha Arts. With a focus on handloom silks, he blends tradition with modernity, achieving a turnover of 2 million in textiles. Agrawal emph
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The success of Indias Make in India initiative, aimed at boosting manufacturing, hinges on streamlined approval processes, infrastructure improvement, skilled workforce investment, and GST implementation. Domestic brands like Fusion Beats, 109F, and Riot
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The Indian innerwear industry faces challenges like a fragmented supply chain and cultural biases favoring mens brands. However, online retail offers potential solutions by providing detailed product information, wider ranges, and convenience. The sectors
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Fashion blogging has revolutionized consumer engagement, offering interactive platforms that influence trends and sales significantly. Bloggers bridge gaps between brands and diverse audiences, relatable content that traditional media struggles to match.
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Dr. Darlie Koshy, a prominent figure in Indian fashion education, emphasizes the shift towards integrating management and business skills into design education. His vision advocates for fostering creativity and innovation in the apparel industry, promotin
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Choosing a brand name for a fashion label is crucial for differentiation and consumer connection. Whether leveraging a designers name, regional identity, or emotional appeal, the name should resonate across demographics and cultures. It must be memorable,
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Subscription box services offer curated monthly deliveries of products ranging from clothing to beauty items, gaining popularity globally.In the US, companies like Stitch Fix Darby Smart lead with diverse offerings. In India,services like Fab Bag and Tee
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Luxury brands are increasingly leveraging social media to expand global reach and engage with customers directly. Despite challenges like loss of exclusivity and consumer empowerment prove effective for immediate product launches and brand evangelism. Eme
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Forster Rohner AG, renowned for highquality embroidery, has innovated by integrating LEDs into textiles, creating washable, functional fabrics that retain their textile properties. This breakthrough has expanded applications from fashion to interiors med
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Indias intimate apparel market is poised for growth, driven by rising demand for fashionable innerwear. Key trends include a shift from cotton to innovative fabrics like spandex and Lycra, and a surge in digital printing capabilities. Local manufacturers
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The fashion industry leverages social media extensively, connecting directly with consumers and expanding its reach affordably. Platforms like Instagram, Twitter, and blogs facilitate interactive engagement and realtime updates, transforming fashion shows
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The fashion industry with its ever changing trends has had a big role to play in polluting the environment. But with growing awareness among the consumers, many apparel manufacturers have switched to employing ecofriendly methods of production. Saumya Cha
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Wearable art is a new art form introduced with the invention of the sewing machine and its practitioners interpreting fashion the way they think it should be. Vince Quevedo discusses about Japanese influences in fashion and the techniques of creating wear
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In 2015, German fashion headlines were dominated by Karstadts bankruptcy, the end of Bread Butter, and the entry of Chinese companies, reports Regina Henkel. The retail landscape faced challenges from the rise of ecommerce. Karstadts liquidation, involvi
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Ajrakh, an ancient blockprinting style from the Indus Valley Civilisation, is experiencing a resurgence. Originating in Sindh Pakistan and spreading to Kutch and Barmer, ajrakh derives its name from the Arabic word for blue or the Hindi words meaning kee
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Adidas has launched its first Speed Factory in Ansbach, Germany, close to its headquarters, introducing a flexible, highly automated production method. This innovative facility, based on Industry 4.0, aims to revolutionise shoe production by using digital
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Angelo Camillo emphasizes the critical nature of sustainability, noting its global significance and influence across various sectors, including textiles and fashion. He defines it as a balanced system that supports the natural and human environments. This
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A. Siva Sakthi emphasizes sustainable fashion, which aims to address the environmental and social impact of the industry, similar to the food sector. This movement combats fast fashions short lifecycle and high carbon emissions by promoting longerlasting
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Manish Saksena emphasizes the rich diversity of Indias crafts, unique to each state and village, reflecting the and lifestyles. He discusses the challenge of modernizing these crafts without sacrificing their authenticity or selfsufficiency, highlighting
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Design is a creative endeavour to meet the needs of its executers and end users, says Ankita Sodhi. A product is developed according to a planned layout that should result in a functional and aesthetically pleasing outcome. When a designer works on a desi
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