• Social Media: Insta Hits

    From established brands to aspiring labels and wannabe entrepreneurs, or even the WFH hobby meisters, the power of Instagram as a marketing platform is on a high, more so in a pandemichit world.Ever since iconic fashion designer Sabyasachi Mukherjee launc

    2024-11-04read more >
  • China aims high for domestic brands in clothing & home textiles in new FYP

    Chinas recent fiveyear plan FYP provides direction to its economy through 2025. It largely follows the theme in Made in China 2025, aiming to make China the manufacturing powerhouse of the world. Focus on domestic consumption and strengthening domestic br

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  • 33 Best Squat Proof Leggings For Any Budget & Taste (2021)

    These are the best 33 squat proof leggings right now, according to top fitness experts. Have you ever been to the gym, only to realize that your leggings arent quite as obscure as you thought Or, even worse, that theres a developing crack in your legging

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  • Best 12 Outfit Generator Apps And Websites Of 2021

    Theyre still there, alive and kicking. But, were in 2021, and it is time to start exploring the world of algorithmgenerated styles. In this article, I have compiled the best and hottest outfit generator apps and sites you can use right now. Before we star

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  • A Trade Show Game Plan for Emerging Designers

    when you attend any sort of event or convention, what draws you to certain booths The answer to this question likely depends on context. When it comes to fashion trade shows, there is a detailed approach emerging designers can take to help themselves and

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  • How utilitarian approach towards dressing has taken a forefront

    The forced stayathome culture ushered by the pandemic has led to the rise of utilitarian approach towards dressing where people choose to dress up in casual and comfortable clothing while they run errands or simply work from home. This is also because fes

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  • Light Academia: 2021 Most Popular Aesthetic After Dark Academia Explained

    Compared to many fleeting and shortlived trends emerging during the lockdown, Light Academia has cemented its place in the books of fashion and aesthetics for a good reason. In this article, Ill share the origin of the light academia aesthetic and its gro

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  • What Are Our Industry's Greatest Challenges?

    The pandemic has highlighted weaknesses in traditional business practices. It has also underscored the inherent inequities of the consumer society. Robert Antoshak suggests ways to repel the challenges the textile industry faces today. The pandemic has hi

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  • 3 Digital Platforms Where Fashion Designers Should Be

    Digital and social platforms are some of the strongest resources that fashion brands have available to build their marketing presence. Platforms like Pinterest and Instagram allow you to showcase your brand and create a memorable image. Ones like TikTok a

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  • 5 Foolproof Steps to Name Your Clothing Brand

    Congratulations, you have decided to start your own fashion line The name that you select for your line should be one that can carry you from the launch date of your business to several years in the future. Ideally, once you select a name for your brand,

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  • Antimicrobial Finish in Textile during COVID-19

    The textile industry is one of the most important industries as it provides clothingone of the basic needs of human life.The textile industry has had many ground breaking innovations in the past and many others are underway. Consumer demand for functional

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  • The World of Sustainability Just Suffered a Loss

    The textile industry is often touted as one of the biggest polluters to the environment. The need of the hour is to provide complex solutions to the complex nature of the textile industry issues by involving governments and consumers alike. Also, the bigg

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  • 5 Indian Traditional Handworks that are in Vogue

    Handicrafts like the Gota Patti and Kashidakari are making a comeback thanx to our designers who are showing interest in these intricate works and the common public who are lapping them up in their various forms of application.India is full of diverse cul

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  • Advantage D2C: How fashion brands are making the most of the platform to get a slice of the growing

    Advantages of the Direct to Customer D2C business model over traditional business set up where retailers must go through layers of middlemen and building a direct contact with customers becomes tough.If one had to simplify D2C business models into a singl

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  • Customer Lifetime Value – The Essential Marketing Mantra

    Post Covid the basic human lifestyle changes have started to happen. To put it in a nutshell, slowly the mouse and keypad will be antique pieces and voice and hand gestures will be the new user interface with all devices. Dont be surprised if your 55inch

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  • The Sourcing Scenario

    Global supply chains are still reeling under the shock waves created by the scourge of COVID19 pandemic. What started as a minor disruption in 201920 grew into a major sourcing hassle for organisations across the globe. The situation has necessitated comp

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  • Digital technology key to sustainable fashion industry

    We are living in a world where technology is a staple for human beings, dominating all spheres of life. So its not exactly a surprise that the future of a sustainable industry also seems dependent on the same digital technology.The fashion industry is lar

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  • Look To The Source

    Sustainability is no longer an option for fashion and retail brands. More than a trending buzzword, it needs to be woven into the very fabric thats used to make our apparel.For a brand to be sustainable, it needs to look beyond its profit, placing value o

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  • 9 best fashion tips to look always stylish

    Those who said that love does not see form, colour and beauty, it only comes on which the heart has to come. But wait, now this philosophy is out of date. Today is the 21st century and in this generation, looks, looks, looks, beauty, glamour is all that m

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  • It may be in, but is it green?

    EU policymakers are looking to patch the sustainability holes across fashions global supply chains.This September, London will once again take centre stage for the global garment industry, as over 250 designers showcase their collections during London Fas

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  • 5 best Formal shoes you can wear to work and beyond

    What is better to ace all looks than easy to wear and comfortable formal shoes that are perfect for hours of travelling and for everyday hustles. Regardless of whether youre physically active the entire day or glimmering your corporate kicks around the me

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  • The Rise of Experiential Retail

    Experiential retail is taking a center stage in the industry and retail brands are trying to inculcate that in their stores. When online stores are working on establishing a good online presence for their consumers, offline stores are offering authentic e

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  • Innovations to reduce environmental impact of textile manufacturing

    This article states the severe impacts of textile industry on the environment and their possible solutions.The textile industry is one of the primary contributors to environmental pollution from past few years. With time people have apparently become more

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  • US Retail wants more trade with India as PM Modi returns home

    PM Modi recently had a very successful visit to US where he met US President Joe Biden and American business CEOs for discussion on number of issues related to tech, finance, investment.There are clear signs which indicate trade relations between US and

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  • The Charm of Chikankari

    The article traverses the journey of Chikankari through ages and its current day persona.The splendid creation of Chikankari has been a sensation since ages and comes in all forms of colours, motifs, price range and varieties. This pretty, delicate, and l

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