• COVID-19: A Black Swan for the Fashion Industry

    Covid19 is one of the most catastrophic events in history after World War II and has led to disastrous consequences the world over.It hasnt spared the fashion industry either, with demand and supply hitting an alltime low and millions of workers left jobl

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  • Zero Waste in Garment Manufacturing

    The need of the hour today is for all designers and manufacturers to adopt a zero waste policy and save the planet from textile pollution. During the apparel production process in factories, a lot of textile waste is generated at various stages like cutti

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  • Future of Fashion and Retail Industry in COVID Era

    As the pandemic spreads and its impact grows, businesses worldwide have shifted their priorities. The virus has gripped almost every industry. Amongst them, the fashion retail sector is suffering the most because it is of least priority to customers at pr

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  • What Covid-19 has done to the fashion supply chain?

    2020 is turning out to be a year of extreme social, economical and political upheaval due to the Covid19 pandemic. The fashion industry for one has seen colossal changes and the global supply chain has found itself in a troubling situation. To minimise lo

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  • Wildfang Clothing – From Feminist Ethos To Gender Fluidity

    The story of Wildfang clothing is historical one. It is the story of political and, recently, fashionable battle cries of women on the left. What some see as the result of female entrepreneurs capitalising on a climate of mobilisation and the tendency of

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  • Five Ways Covid-19 Has Impacted The Fashion Industry

    Ever wondered if and how, this global pandemic has impacted the fashion industry So did we, and what weve found isa hopeful mess. With so many industries and individuals impacted by Covid19, it would be downright strange if the fashion world didnt find it

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  • Fashion Face Masks – A Short History Before Covid-19

    Fashion face masks Well, yes. Whether face masks work or not, having the world wearing them brings us together symbolically, visually, all against the disease. While for the general public, masks are less a reliable prophylactic against the virus. So far,

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  • In a Spot

    The fashion industry today is dominated by marquee designers, populated by upcoming talents and influenced by fashion metropolises. All leading companies, designers and fashion houses in cities together drive consumer preferences and the fashion ecosystem

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  • Your Guide To Garment Labeling Requirements For Clothing

    After youve designed stunning garments that you are sure will take the market by storm, the last thing you want to hear is that it cant be sold in your target market because its missing a label. Clothing labels are an important element in fashion design,

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  • Fashion Face Shields – The Adoption Of An Unwanted Necessity

    Face shields are entering the realm of fashion following the spread of Covid19. The pandemic has already affected our day to day activities dramatically. From working at home to virtual schooling, Covid19 has left its marks on the way we interact socially

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  • Survival struggle

    What makes Indian fashion so different from creations of designers in the rest of the world The answer lies in the countrys expert craftsmen and embroiderers who add amazing value to every garment created. However, following the covid19 outbreak, many of

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  • Do You Practice Ethical Buying?

    Sustainability and fair trade practices are becoming an emerging trend in the packaged goods, fashion and handloom industry as protecting the environment is one of the top priorities among the people during the COVID19 era. Just a quality product isnt eno

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  • Leveraging Fashion's DNA

    Innovation is woven into the fabric of the fashion industry, giving it a tremendous advantage over staid industrial actors in navigating the shift to a circular economy. Circular systems need circular feedstocks. Less than 1 per cent of current textiles a

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  • Fashion Styling as a Career

    Nayantara Singh offers tips to those who aspire to carve out a career in fashion styling. In todays world of social media, uploading pictures on such platforms has become a trend. People upload pictures of their food, their daily beauty regime, shopping v

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  • Fashion Incubators Could Lead The Way Forward For The Industry

    Getting started as a new brand in the fashion industry is no easy feat. The industry has suffered immensely this year as a result of the Covid pandemic, with many brands holding on to their businesses for dear life. Incubators could lead the way forward a

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  • Ethnic Outfit Trends for This Festive Season

    The festive season is here and time it is to jazz up like never before It is that time of the year again with diyas, lights and gifts.. Winters here, and so is the festive season, and with it warmer, darker colours, and tones like wine, rose gold, emerald

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  • How Will Post-Covid Fashion Look?

    Majority of sectors have been hit hard during past few months none more so than retail and fashion. A recent report by the Sustainable Apparel Coalition stated that foot traffic in retail has dramatically reduced by 44 per cent in the US and over 50 per c

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  • Problem of Bad Science in Sustainability Gets Worse

    There is no doubt that the global fashion industry faces rising challenges of sustainability. But beyond the macro factors, one of the biggest challenges faced by corporations is grappling with misinformation and bad science. The topic of sustainability g

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  • Fashion retail: Redefining Strategies

    Indian fashion retailers are leveraging technology and redefining strategy to cope with the new normal. Ever since covid19 has become a reality, most economic sectors around the globe have experienced much uncertainty as the world grappled to understand t

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  • 3 Tips On Choosing the Best Clothing Manufacturer For Your Small Business

    Designing and manufacturing clothing is a multifaceted business. Once youve decided on the right business model and niche for your clothing line, you then must think about the garments themselves. Your first collection is important as it will be the launc

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  • All you need to know about cosplay, its history and relevance

    Cosplay generally stands for costume play and is a performance art where the participants who are called cosplayers generally wave fashion accessories and costumes in order to represent a specific character. Cosplayers even interact to create a subculture

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  • Glittering upbeat malls usher in Diwali

    Diwali is here, crackling with hope, fervour and celebrations. Pandemicharried businesses and consumers are looking for cheer as the year draws to a close. With social distancing and masks part of the new normal, malls have gone all out to create secure a

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  • The Luxury of Renting

    Beyond the obvious potential benefit of attracting new loyalists, rental confirms a principle of luxury fashionthat its designs are timeless because they do not follow trends and their brands appeal to a universal internal consumer aesthetic and desire. K

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  • A Question of Scale

    The global fashion industry has an opportunity to create largescale environmental and social change for millions if it is moving in the right direction. Cuttings from the patternmaking, waste material, hangtags to the packing and shipping can be done and

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  • Desolate Malls, Serious Buyers

    The vibrant mall culture of India had dimmed to its faintest, and the retail industry has been one of the worsthit by the mother of all pandemics. Many a glitzy brand outlet has closed down and thousands of shopfloor employees have been left out to dry. E

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